Bakhtin
distances himself and his theories from the psycholinguists – who focus
on the sentence – and points, instead, to the utterance, which
emphasizes context, situation, and response. Thereby, he turns our
attention to the sign and its constitutive functions and possibilities.
This approach to semiotic systems changes the scope and focus of
rhetoric from language and persuasion to signs and their
socio-ideological positions. He moves us to the sign to show how the
material/physical world can impact the consciousness. It is because of
this that, for Bakhtin, signs participate in the construction of
reality. He states, “a sign does not simply exist as a part of reality –
it reflects and refracts another reality” (1211). Additionally, signs
are, for Bakhtin, not only material phenomena.
They
also participate in a network of interactions: “signs emerge, after
all, only in the process of interaction between one individual
consciousness and another…Consciousness becomes consciousness…only in
the process of social interaction” (1213). For Bakhtin, it seems, even
individuality is social, “nothing but the expression of a particular
person’s basic, firmly grounded, and consistent line of social
orientation” (1220). Furthermore, Bakhtin argues that “the organizing
center of any utterance, of any experience, is not within but outside—in
the social milieu surrounding the individual being” (1220). Bakhtin
continues to question individual subjectivism through the lens of parole (the individual utterane) and langue (the
larger language system). Meaning and individuality, for Bakhtin, are a
process dependent on social interaction. Through those interactions,
language is generative: “social intercourse is generated; in it verbal
communication and interaction are generated; and in the latter, forms of
speech performances are generated; finally, this generative process is
reflected in the change of language forms” (1222). For Bakhtin, language
is social and consciousness is borne from utterance. Signs cannot take
on any meaning for Bahktin outside of “interindividual territory”
(1212), so in making meaning, Bakhtin would perhaps argue that every
speech act is a rhetorical act. He writes that, “A word is a bridge
thrown between myself and another” (1215).
Other scholars of rhetoric before Bakhtin have paid attention to
persuasion (Aristotle), Truth (Plato, Weaver to an extent), ambiguity
(Richards), human motivation (Burke), and language as a system that can
be negotiated and subverted (Gates, Holmes). We see a direct connection
in Bakhtin to Bitzer and the rhetorical situation: “The immediate social
situation and the broader social milieu wholly determine – and
determine from within, so to speak – the structure of an utterance”
(1215). The situation invites and constrains the utterance itself,
making this understanding of rhetoric contextual and situational.
In terms of what we’ve read for this semester, we see him being
very similar to Gates, Bitzer, and Foucault the most, because of the way
he pays attention to the context in which a performance participates
(and its constitutive function), how he sees language as a semiotic
system, and because he changes the unit of analysis for the study of
rhetoric. We also see a connection with Burke’s terministic screens in
that to Bakhtin, each sign “...reflects and refracts another reality,”
and it may “distort that reality or be true to it, or may perceive it
from a special point of view, and so forth” (1211). Bakhtin’s view of
the domains of ideology and signs coinciding seems to suggest the same
sorts of selection, reflection and deflection as Burke’s terministic
screens (because what, after all, is a terministic screen but an
ideological lens?). Bakhtin’s speech genres—the “peculiarities of
generic subcategories” (1229)—are reminiscent of Aristotle’s topoi,
which emphasize the commonplaces from which arguments can be built.
Bakhtin’s genre functions in a similar way – it formulates a starting
place for an utterance and gives it a context in which it can
participate. And Bakhtin’s discussion of style as “inseparably linked to
particular thematic unities and—what is especially important—to
particular compositional unities” (1230) returns Ramus’s insistence that
rhetoric is style and delivery (as separate from dialectic). Ramus
defined rhetoric partially as the study and employment of effective
tropes, which seems to be what Bakhtin means by “particular thematic
unities.”
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